04 Mar Spotlight: I am Sistrunk Campaign
The I Am Sistrunk branding campaign was created to unify and uplift the Sistrunk Corridor, a historic area known for its resilience, culture and progress.
The campaign highlights heritage and legacy, community ownership, economic empowerment, cultural vibrancy and innovation and progress. It is an open-source design, intentionally created to be owned by the people—residents, business owners and community leaders—so they can incorporate it into storefronts, signage, social campaigns and beautification projects. By empowering the community to take ownership of the brand, I Am Sistrunk fosters a shared identity that honors the past while building a stronger future.
The visual identity is bold and vibrant, drawing inspiration from the corridor’s murals, historical landmarks and entrepreneurial spirit. The logo serves as a unifying symbol, appearing throughout the corridor to create a recognizable and consistent presence. Future initiatives include branding workshops, artist collaborations and grant-supported programs to further establish the brand in public spaces and business districts.
Looking ahead, the brand is expected to serve as a catalyst for growth, attracting businesses, investors and cultural events. Through partnerships with local businesses, city officials and organizations, the I Am Sistrunk campaign will continue to be a symbol of progress and pride for future generations.
How Can I Participate in the I Am Sistrunk Campaign?
The I Am Sistrunk Campaign is an opportunity for businesses, event organizers, and residents to showcase their pride in the historic Sistrunk community. By using the official I Am Sistrunk logo, you can help highlight the culture, strength, and unity of this vibrant area.
Ways to Get Involved:
Use the Logo: Download the official logo and display it on flyers, banners, promotional materials, business signage, merchandise, or at community events. Show Your Support: Incorporate the logo into your initiatives to promote local pride and celebrate Sistrunk’s rich heritage. Spread the Word: Encourage others to participate and share the message of community unity.
How to Access the Logo:
Visit fortlauderdale.gov/IAmSistrunk to download the official logo files and review the usage guidelines.
For any questions, contact Public Affairs at publicaffairs@fortlauderdale.gov or call (954) 828-4755 if you need the publication in an alternate format.
Let’s come together to celebrate and uplift Sistrunk!