New Sistrunk logo focuses on area’s African roots by Larry Barszewski
The S doesn't stand for Superman in a new logo promoting the city's Sistrunk Boulevard corridor, which is in need of a superhero-like jolt to spur its lagging redevelopment efforts. City commissioners approved the logo Tuesday to brand the area that has struggled to attract new businesses and developments even as it benefited in recent years from a $15 million project to improve the corridor linking the city's historically black neighborhoods. Going with the decorative S is the logo's tag line: Historic Sistrunk: The Heart & Soul of the City. The African coloring and design of the S concerned Commissioner Dean Trantalis, who said it was too "ethno-centric" and might discourage non African-Americans from visiting or setting up shop on the corridor. "It's like in Wilton Manors. If you painted the sidewalks rainbow colors, I would find that offensive," Trantalis, who is gay, said...
