FORT LAUDERDALE, FL | May 5, 2016 – The newly branded Fort Lauderdale Village District hosts it’s 2nd Annual National Small Business Week which will kick off May 5-7. The Ft. Lauderdale NPF-CRA will celebrate small businesses that make a big impact. National Small business week is a program designed by the U.S. Small Business Administration to celebrate small business accomplishments throughout the United States. During this period, the many accomplishments of small business owners are acknowledged and entrepreneurs are encouraged to succeed with workshops that help with strategic planning, best practices, mentorship and networking.
The S doesn't stand for Superman in a new logo promoting the city's Sistrunk Boulevard corridor, which is in need of a superhero-like jolt to spur its lagging redevelopment efforts.
City commissioners approved the logo Tuesday to brand the area that has struggled to attract new businesses and developments even as it benefited in recent years from a $15 million project to improve the corridor linking the city's historically black neighborhoods.
Going with the decorative S is the logo's tag line: Historic Sistrunk: The Heart & Soul of the City.
The African coloring and design of the S concerned Commissioner Dean Trantalis, who said it was too "ethno-centric" and might discourage non African-Americans from visiting or setting up shop on the corridor.
"It's like in Wilton Manors. If you painted the sidewalks rainbow colors, I would find that offensive," Trantalis, who is gay, said...
Fort Lauderdale, Fla. — Sistrunk’s Historic North West community is charged with the task of re-branding its image in hopes of revitalizing the downtown corridor to attract a new wave of businesses, entrepreneurs and residents.